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To help, Amazon plans to open a curated Coachella portal that will include products from categories you'd likely care about at the festival, such as tech, health, beauty and camping. No, you aren't about to get a tent or a TV, but items that would fit in one of the Lockers are likely fair game.
There's no hiding the motives here: this is an ad for Lockers. Amazon is no doubt hoping that festival goers will like the experience, especially if they feel compelled to sign up for Prime. Even so, we wouldn't be surprised if lockers like these became a more frequent sight at multi-day festivals where people would rather not choose between buying essentials and seeing their favorite band.