ar

Snapchat’s first swipeable lens is an AR partnership with Tinder

Sponsored Links Tinder Tinder recently launched Swipe Night, an app that lets you choose your own adventure by — wait for it — swiping left or right. If you want to check out the experience without actually downloading Tinder, Snapchat has you covered with the new Swipe Night Lens. It will give users a sneak …

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GOAT’s new AR feature lets you ‘try on’ the hottest sneaker drops

Sponsored Links GOAT Online sneaker marketplace GOAT is rolling out an augmented reality “Try-On” feature, letting you virtually wear some of the rarest and most expensive kicks in the world, without having to stump up megabucks for the privilege. It’s early days for the feature, but it adds to GOAT’s roster of existing AR activities, …

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Five Nights At Freddy’s will soon terrify you in augmented reality

Sponsored Links Illumix The Five Nights At Freddy’s franchise shows few signs of slowing down after a virtual reality spinoff arrived earlier this year. Next up is an augmented reality mobile game in which, based on the teaser, it seems the series’ creepy-as-hell animatronics will chase you around your own home (or anywhere else). That’s …

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The band X Ambassadors created a music video for the visually impaired

Sponsored Links Microsoft For people who are blind or visually impaired, listening to a music video is often just like listening to the track. The band X Ambassadors wants to change that. They’ve teamed up with Microsoft to create an “audio-only music video” that’s meant to allow blind, low-vision and sighted fans to enjoy the …

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iOS 13 code hints Apple may be testing an AR headset

Sponsored Links REUTERS/Edgar Su Apple’s long-rumored plans for an augmented reality headset appear to be taking shape. MacRumors claims to have seen documentation for an internal iOS 13 build that points to work on AR headset support. They reference a “STARTester” app that can switch to a head-mounted mode, a “StarBoard” shell (a possible parallel …

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Google Maps’ AR walking directions comes to many more phones

Sponsored Links Engadget One of Google’s coolest apps, by far, has yet to see the light of day for most users. I’m talking about Maps’ live AR walking directions — now known as Live View — that shows you via a Pokémon-like visual overlay how to get to your destination. Now, Google has announced that …

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Stop saying ‘Minecraft Earth’ is essentially ‘Pokémon Go’

Minecraft Earth is a mobile AR game, but that doesn’t mean it’s Pokémon Go. Yes, it uses a mobile device. Yes, it superimposes digital objects on the physical landscape — but that’s just the definition of AR. Many stories and conversations about Minecraft Earth immediately compare it to Pokémon Go, describing it in terms of …

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There’s a new Minecraft game coming, and it’s played entirely in augmented reality

You’ll be able to build structures and worlds on your table with friends… Microsoft …and then deploy them full-size in the real world. Minecraft You can also find and collect monsters to use in your builds. Microsoft Microsoft may believe it has made augmented reality’s killer app: the just-announced Minecraft Earth for iOS and Android. AR on …

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Hugo Barra is no longer in charge of Facebook VR

Sponsored Links Josh Edelson/AFP/Getty Images Facebook’s executive shuffle in its VR team continues. The company’s vice president of VR, Hugo Barra, is stepping down from the role to take a new position “building a global AR/VR partner ecosystem” within the company. Erick Tseng, Facebook’s current product management director, will fill Barra’s shoes by assuming the …

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Nike’s latest Snapchat Lens shows support for USWNT

Sponsored Links Zahara Juarez With the 2019 FIFA Women’s World Cup drawing closer, fans of the US Soccer Women’s National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike.com for a quick …

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